[This article is, also, available on Medium. If you read there, I would appreciate some Claps. Thanks.]
There’s a lot of focus on stories now. Ads or pitches must tell a story…or so the story goes.
I’m uninterested in the story Pepsi tells you or in learning how to craft such stories.
I am interested in the stories that your grandmother told you.
I’m interested in the stories you choose to tell to friends and family because, without understanding exactly why, they feel important.
This is the first in a series of posts that aim to tell the Story of these Stories. I begin with the genesis of my love of storytelling. Continue reading The Story of Story #1